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Insight

Another step out of the red…

October 2019 - Some of you have appreciated my first article on the “blue and red oceans” topic. I want to share with you some thoughts and comments regarding the last theories on this strategy subject. That is always true that education and Management practices inherited from the last 50 years have a huge impact on the difficulty […]
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Insight

Are you a tactician or a strategist?

October 2019 - As you probably know, there is many confusion around the term “strategy”, especially when it is applied to the business world. Perhaps that the military origin of the word is the main cause of this misunderstanding. In ancient Greek “strategos” means litteraly “the one who is conducting the army”. That is true that on the […]
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Insight

The new digital El Dorado…

October 2019 - Did you asked yourself why the Apple, Google, Amazon are launching their payment systems? It is simply because your purchase and selling history is a golden mine. Thanks to their powerful algorithms, they are already able to exploit your behavior as a consumer and transform it into pure benefits thanks to their exclusive predictive modelizations. […]
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Insight

Soft Selling Skills? Sales DNA!

October 2019 - If you are reading with attention your LinkedIn posts and news: you have probably noticed that “soft skills” topics are becoming more and more popular. Reasons for that? For years now from Management schools to largest Tech companies, solutions were always a question of processes, automation or digitalization. Taking decisions based on rationale is always […]
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Insight

The future of social influencers…

October 2019 - Making predictions is always a risky game…but this is the right period of the year to do so, right? For several years now the social medias influencers have seriously had an impact on the purchasing decisions of thousand of consumers. At the beginning, established brands did not realized this phenomena and simply ignored it. At […]
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Insight

AI will disrupt your sales strategy!

October 2019 - Did you ask yourself why “sales” had become a noble topic during the last decade? My explanation is that the growing importance of e-commerce has created a new strong competition for the classical physical channels from the 20th century. Finally synergies were found thanks to the omni-channel approach. The main consequence of this little revolution […]
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